FREE LIVE TRAINING · SEPTEMBER 20TH AT 4:00PM EST
iCoachLawyers
FREE LIVE TRAINING · SEPTEMBER 20, 2026 at 4:00PM EST
From Lawyer to Law Firm Owner:
A FREE TRAINING FOR ATTORNEYS, BY AN ATTORNEY
How to Start, Build & Grow a Law Firm That Gives You More Income, Freedom & Control
How to Start, Build & Grow a Law Firm That Gives You More Income, Freedom & Control
Even if you're fresh out of law school, have zero clients, and have never run a business a day in your life.
A free live webinar for attorneys who are ready to stop wondering “Could I actually start my own firm?” and learn what it really takes to build a profitable law practice around the life they want.
SEATS ARE LIMITED BY OUR ZOOM ROOM CAPACITY
THE FREEDOM FIRM FRAMEWORK
THE FREEDOM FIRM FRAMEWORK™
Law school teaches you how to think like a lawyer. This training teaches you how to think like a law firm owner
The legal profession doesn't have an income problem. It has a business model problem. Most attorneys were taught how to practice law and never taught how to build a profitable law firm. That ends here.
Law school teaches you how to think like a lawyer. This training teaches you how to think like a law firm owner.
In this free live training, I’m walking you through the lessons, decisions, and systems that helped me go from practicing law for someone else to building my own high-revenue law firm around freedom, flexibility, and a life I actually enjoy.
No vague motivational speech.
No “just start posting on Instagram” advice.
We’re talking about the actual business of starting a law firm.
What You'll Learn In 90 Minutes
The exact four-part framework I used to launch my firm days after being sworn in and build a six-figure practice in under two years.
1. Foundation
The foundational pieces you need to get started (and what you can stop overthinking)
How to choose a profitable practice area and package premium flat-fee services from day one, instead of trading hours for dollars.
2. Followers
How to build authority to land your first clients (without spending a single dollar on ads)
The organic personal branding strategy I used to grow 64K+ Instagram followers and turn them into clients.
3. Fees
How to confidently charge premium fees (even as a newer attorney)
The consultation and pricing psychology that let me close transactions totaling tens of millions of dollars without competing on price.
4. Freedom
How to build freedom from day one (and mistakes I would avoid if starting again)
The systems, templates, technology, and mindset shifts that allow you to build a firm that supports your life instead of consuming it.
Ready to Find Out What It Takes?
Join me live for this FREE webinar, and I’ll show you.
Can’t attend live?
Register anyway to receive webinar updates and replay information, if available.
Heather Lee O'Brien, Esq.
Founder, Lee Law Firm PLLC & iCoachLawyers
I grew up in small-town, West Virginia, where the average per capita income is just over $34,000 a year.
Today, my law firm generates more than that in a single month.
Not because I'm the smartest attorney.
Not because I work harder than you.
Not because I came from money or connections.
Quite the opposite, actually.
I graduated with six figures of student loan debt and failed the bar exam three times.
But while I was studying for the bar, I was studying something else: how to build a business.
So when I finally passed the Florida Bar in 2023, I launched my firm just days after my swearing-in ceremony.
And hit the ground running.
6-Figure Practice
Built in under two years while intentionally working less, not more
Tens of Millions
In closed transactions for buyers & sellers without a single courtroom appearance
Am Law Insider
Consulted with many of the nation's top firms in legal technology before launching her own
This webinar is for you if...
You’re a lawyer who knows there has to be more than billing hours for somebody else.
You’ve thought about opening your own firm but don’t know where to start.
You’re making good money, but you want more control over your time.
You want the freedom to travel, be present with your family, or simply decide what your own day looks like.
You’re tired of having your income dictated by someone else.
You know you’re capable of building something bigger, but the business side of law feels overwhelming.
Or maybe you already started a firm and realized:
Owning a law firm and building a successful law firm are two very different things.
You already learned how to practice law.
Now learn how to build the business behind it.
This webinar is for you if...
You’re a lawyer who knows there has to be more than billing hours for somebody else.
You’ve thought about opening your own firm but don’t know where to start.
You’re making good money, but you want more control over your time.
You want the freedom to travel, be present with your family, or simply decide what your own day looks like.
You’re tired of having your income dictated by someone else.
You know you’re capable of building something bigger, but the business side of law feels overwhelming.
Or maybe you already started a firm and realized:Owning a law firm and building a successful law firm are two very different things.
You already learned how to practice law. Now learn how to build the business behind it
Real Results
ON THIS FREE TRAINING
What You'll Learn In 90 Minutes
The exact four-part framework I used to launch my firm days after being sworn in and build a six-figure practice in under two years.
Part One — Foundation
Why transactional law is the best business model in the legal profession
How to choose a profitable, non-litigation practice area business law, M&A, estate planning, trademarks, real estate and package premium flat-fee services from day one, instead of trading hours for dollars.
Part Two — Followers
How to build authority before you ever need clients
The organic personal branding strategy I used to grow 60,000+ Instagram followers without spending a single dollar on ads — so prospective clients trust you before they ever book a call. Ethically, and bar-compliant.
Part Three — Fees
How to confidently charge premium fees as a newer attorney
Why more clients is not the goal better positioning is. The consultation and pricing psychology that let me close transactions totaling tens of millions of dollars without competing on price.
Part Four — Freedom
How to build a firm that supports your life instead of consuming it
The systems, templates, and tech stack that let a modern firm run efficiently — so success is measured by the life your law firm allows you to live, not by billable hours.
MEET YOUR HOST
MEET YOUR HOST
Heather Lee O'Brien, Esq.
Founder, Lee Law Firm PLLC & iCoachLawyers
I grew up in a small town in West Virginia, where the average per capita income is just over $34,000 a year. Today, my law firm generates more than that in a single month.
Not because I'm the smartest attorney. Not because I came from money or connections. Quite the opposite I graduated with six figures of student loan debt and failed the bar exam three times.
But while I was studying for the bar, I was studying something else: how to build a business. So when I finally passed the Florida Bar in 2023, I launched my firm just days after my swearing-in ceremony — and hit the ground running.
6-Figure Practice
Built in under two years while intentionally working less, not more
Tens of Millions
In closed transactions for buyers & sellers without a single courtroom appearance
Am Law Insider
Consulted with many of the nation's top firms in legal technology before launching her own
Real Results